Your first European tour will lose money. Accept that now and plan for it. The artists who build sustainable international careers are the ones who treat the first tour as an investment, not a revenue stream, and who return to the same cities until the rooms fill up.
An announced show does not fill itself. Half your effort is booking the gig. The other half is making sure anyone cares. Here is a 6-week promotion plan that works.
A two-month residency is worth more than ten one-off gigs. Here is how to find venues open to residencies, pitch one that sticks, and turn a weekly slot into steady income.
A hospitality rider is not a diva wish list. It is the document that stops your band from showing up to a gig with no parking, no food, and no idea who to call. Here is how to write one that works.
Network of mid-sized live music venues across Japan operated by Zepp Hall Network (a Sony Music Entertainment Japan subsidiary). Venues range from 1,500 to 3,000 capacity. Locations include Tokyo, Osaka, Nagoya, Sapporo, Fukuoka, Yokohama, and DiverCity Tokyo. The primary stepping stone between live houses and arena-scale touring in Japan.
Felt Music is an independent creative music production company based in London's Soho district, founded in 2004. The company operates a boutique production music library of over 400 albums, alongside music supervision, bespoke composition, and audio post-production services. Felt employs approximately 39 people across 7 countries and works primarily in advertising and film/TV.
Terrapin Station Entertainment is a Santa Monica-based entertainment company founded in 2020 by Jonathan Shank. Operating as a joint venture with Sony Music Masterworks (which acquired a majority stake), the company specializes in IP licensing, artist management, and live touring production. Terrapin licenses intellectual property from brands and content owners to create live experiences, tours, and immersive events. The company also manages a roster of recording artists and produces family entertainment tours.
