Felt Music is an independent creative music production company based in London's Soho district, founded in 2004, that operates a boutique production music library of over 400 albums alongside music supervision and bespoke composition. The company employs approximately 39 people across 7 countries (including the UK, US, Spain, Greece, and Finland) and works primarily in advertising and film/TV. Recent campaigns include iPhone 17 Pro, Peroni x Scuderia Ferrari, Aston Martin, Adidas, and Google. Best suited for composers who create high-quality production music and want exclusive representation through a respected London-based label.
How Felt Music Works
Felt Music operates as a full-service music company. The team combines a production music library with music supervision, bespoke composition, and audio post-production.
The process works as follows:
- Exclusive publishing: Felt acts as the exclusive music publisher for all compositions in its library. The company does not accept non-exclusive submissions. This ensures catalog uniqueness and simplifies licensing for clients.
- Boutique catalog: Felt maintains over 400 albums across all genres. The catalog includes tracks that may not be available elsewhere, giving the library a distinctive character.
- Music supervision: Felt's supervision team works across advertising and film/TV. The team has deep knowledge of music past and present and relationships with rights owners worldwide.
- Bespoke composition: For projects where a licensed track will not work, Felt's roster of award-winning composers creates custom scores. This covers full orchestrations and contemporary electronic production.
- Audio post-production: Felt Sound Studios offers voice-over recording, sound design, and audio mixing from its Soho location. This makes Felt a one-stop shop for audio post needs.
- Global sub-publishing: Felt distributes its catalog through a network of international sub-publishers covering territories including the US, France, Germany, Italy, Japan, South Korea, and Latin America.
Submission / Application Details
Felt Music does not accept music on a non-exclusive basis. The company acts as the exclusive music publisher for all compositions in its library.
- How to apply: Contact Felt through their website with a portfolio of production music work. Email hello@feltmusic.com or call +44 20 7287 1233.
- Required materials: A portfolio of production music work demonstrating range and production quality. Uncompressed WAV files and instrumental stems are standard expectations.
- Exclusivity: All accepted tracks become part of Felt's exclusive catalog. You cannot license the same tracks through other libraries.
- No application fee: Felt does not charge a submission fee.
- Response time: Felt does not publish a guaranteed response time. Follow up if you do not hear back within 4 to 6 weeks.
Real-World Example
An advertising agency needs a custom track for a 30-second car commercial. They brief Felt's composition team, who create an original electronic-orchestral hybrid track. The agency licenses the custom track for a 12-month global digital and broadcast campaign. The fee for a custom composition with a 12-month global license typically ranges from $10,000 to $30,000. Felt handles the production, licensing, and delivery.
Why It Matters for Independent Artists
Felt Music represents the boutique production music model. The company's exclusive approach means your music gets unique positioning in a curated catalog.
Consider these points:
- Exclusive publishing means unique placement: Because Felt does not accept non-exclusive music, your tracks are not competing with the same tracks on other platforms. This gives supervisors a reason to come to Felt specifically.
- 400+ albums is substantial: The catalog size means Felt has industry traction. Your music joins an established library with existing supervisor relationships.
- Soho location: Being in London's Soho district puts Felt at the center of the UK advertising and post-production industry. This geographic advantage drives client footfall and relationship building.
- Multi-service revenue: Felt's combination of library, supervision, composition, and post-production means multiple revenue streams. Composers can earn from catalog tracks and custom work.
Drawbacks / Things to Consider
- Exclusive publishing required: Felt does not accept non-exclusive submissions. You must give Felt exclusive publishing rights to your tracks. This means you cannot license the same tracks through other libraries.
- Long-term income model: Production music is a long-term income play. Felt's own materials note that the business is about growing a steady stream of long-term income, not overnight wealth.
- UK-centric operations: Felt is based in London with its strongest relationships in the UK market. Composers outside the UK may see less direct benefit.
- 39-person team across 7 countries: While this is a substantial team, the sync pitching capacity may be spread thin across territories. Not every composer gets equal attention.
- No public fee disclosure: Felt does not publish its sync fee structure or composer payment terms. You must negotiate specifics directly.
Company Type and Licensing Model
Felt Music operates as a boutique production music library with exclusive publishing, combined with music supervision, bespoke composition, and audio post-production services. The company is not a royalty-free platform or subscription-based service. Felt charges per-use sync fees based on media type, territory, and duration of the placement.
The company acts as the exclusive music publisher for all compositions in its library. This means Felt does not accept non-exclusive submissions. All accepted tracks become part of Felt's exclusive catalog and cannot be licensed through other libraries. This exclusive model ensures catalog uniqueness and simplifies licensing for clients, since Felt controls both the publishing and master rights for most of its catalog (offering one-stop licenses).
Felt distributes its catalog globally through a network of international sub-publishers covering territories including the US, France, Germany, Italy, Japan, South Korea, and Latin America.
Catalog Size and Genre Coverage
Felt maintains over 400 albums in its boutique production music library. The catalog covers all major genres:
- Orchestral: Full orchestral arrangements from cinematic scores to classical-style productions
- Electronic: Contemporary electronic production ranging from ambient to high-energy
- Indie and pop: Guitar-driven indie tracks and modern pop productions
- Rock: Various rock styles from alternative to classic
- Jazz: Traditional and contemporary jazz compositions
- World music: Music spanning multiple cultural traditions and regional styles
The catalog includes tracks that may not be available elsewhere, giving the library a distinctive character. Felt's music search engine allows users to filter by genre, instrument, tempo, and style categories.
Client Base
Felt Music works primarily with advertising agencies, brands, and film/TV productions. The company's Soho location places it at the center of the UK advertising and post-production industry. Notable clients include:
- Technology: Apple, Google
- Automotive: Audi, Aston Martin, Ford
- Fashion and lifestyle: Adidas, John Lewis, Peroni
- Sports: Chelsea FC, McLaren
- Other: Mulberry, XPENG, Kia, Harley Davidson, American Express
Recent 2025-2026 campaigns include iPhone 17 Pro "Make A Move," Peroni x Scuderia Ferrari, XPENG New X9, and Kia x Australian Open 2026 "Move Different."
How They Pay Artists
Felt operates as an exclusive production music publisher. Composer payment structure:
- Upfront payments: Composers receive upfront payments for catalog albums produced for the Felt library. The amount varies based on the scope of the album and is negotiated directly.
- Performance royalties: Composers earn ongoing performance royalties through PRS (Performing Right Society) when their tracks are broadcast on TV, radio, or in public performances. These royalties are tracked via cue sheets filed by broadcasters.
- Sync fee splits: When a track from the library is licensed for a specific use, Felt charges a sync fee based on media, territory, and duration. The split of sync fees between Felt and the composer depends on the individual agreement.
- Bespoke composition fees: For custom composition projects, composers receive project-based fees negotiated per campaign. Custom composition fees for a 12-month global license typically range from $10,000 to $30,000.
- No buyouts: Felt does not typically require rights buyouts from composers. The exclusive publishing arrangement means Felt administers the publishing rights, but composers retain their writer share of performance royalties.
Comparison Table
| Feature | Felt Music | Musicbed | Marmoset | Audio Network |
|---|---|---|---|---|
| Company type | Boutique production music library and supervision | Production music library and licensing platform | Boutique production music library and agency | Production music library |
| Location | London (Soho) | Dallas, Texas | Portland, Oregon | London, UK |
| Catalog size | 400+ albums | 10,000+ songs | 10,000+ songs | 200,000+ tracks |
| Exclusivity | Exclusive publishing only | Exclusive and non-exclusive options | Exclusive and non-exclusive options | Exclusive |
| Licensing model | Per-use sync fees | Subscription and per-use | Per-use, direct licensing | Per-use sync licensing |
| Custom composition | Yes (bespoke scoring) | No | Yes (bespoke scoring) | Limited |
| Audio post-production | Yes (Felt Sound Studios) | No | No | No |
| Music supervision | Yes | No | Yes | No |
| Upfront payment to composers | Yes (for catalog albums) | Varies by deal type | Varies by deal type | Yes (for catalog albums) |
Videos
Similar Sync Licensing Companies
- Musicbed - Production music library and licensing platform with subscription and per-use models
- Marmoset - Boutique production music library and agency with bespoke composition services
- Audio Network - London-based production music library with 200,000+ tracks across all genres
- Killer Tracks - Production music library with a large catalog serving TV, film, and advertising
Related Resources
- Sync Licensing Companies Directory
- Sync License Glossary Term
- Sync Licensing for Independent Musicians: Complete Guide
- Sync Licensing Companies vs Music Libraries: Which Is Right for You
- Creating Music for Sync Licensing: Production Tips
- Use our Sync Licensing Fee Calculator to estimate fair pricing
- Visit Felt Music for inquiries
