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YouTube Shorts and long form video serve different purposes for musicians in 2026. This guide breaks down what each format does well, when to use each one, and how to build a strategy that uses both to grow your channel and your streaming numbers.
YouTube Shorts now gets 70 billion daily views and is one of the fastest routes to music discovery on the platform. Here is how musicians are using Shorts to grow their channels, drive streams, and convert viewers into fans.
A well-configured YouTube channel is the foundation of your video presence on the platform. This guide covers every step of setting up a musician's YouTube channel correctly from scratch: account creation, channel art, playlists, metadata, and the settings that affect how the algorithm treats your content.
YouTube Analytics tells you exactly which content is working, where your viewers come from, and what makes them subscribe or leave. This guide explains the key metrics that matter for music channels, how to read them, and the specific decisions they should drive.
YouTube and Spotify are the two largest music platforms in the world, and they serve very different purposes for independent artists. This guide compares them across discovery, monetization, audience building, and effort required, and shows which platform deserves your attention first depending on your goals.
Artlist is known for trendy, high-quality music with a subscription model for creators. Focuses on modern, contemporary sounds for video content.
Epidemic Sound is the giant of the creator economy. Often buys rights upfront and offers comprehensive music and sound effects library.
Musicbed is a full-service music licensing platform that connects filmmakers with authentic, culturally-relevant music.