Tracksynk

Tracksynk is a curated sync licensing platform for independent artists that requires human-made music only and operates on a non-exclusive basis. Artists set their own prices, keep 100% of ownership, and retain 75% of every license fee. The platform serves filmmakers, brands, and content creators with license tiers from $60 YouTube syncs to $10,000 global ad campaigns. Best suited for independent artists who want to control their pricing and retain ownership while accessing sync opportunities.

How Tracksynk Works

Tracksynk operates as a direct-to-buyer marketplace where artists set their own terms. The platform emphasizes human-made music and artist control.

The process works as follows:

1. Free submission: Artists submit tracks at no cost through the Tracksynk website. Each submission must include metadata, cover art, and self-set pricing across three license tiers.
2. Human-only review: The curation team reviews every submission for quality and human authorship. No AI-generated tracks are accepted. This policy protects the catalog's integrity.
3. Catalog listing: Approved tracks go live on the public catalog. Buyers can browse, preview, and license tracks directly.
4. Direct-to-buyer licensing: When a buyer licenses a track, the transaction happens directly between buyer and artist. Tracksynk takes 25% and the artist receives 75%.
5. Non-exclusive forever: Artists retain all ownership and royalties. They can sell music elsewhere, remove tracks at any time, or stay on the roster indefinitely.

Real-World Example

An independent folk artist uploads a track to Tracksynk and sets three pricing tiers: $60 for a YouTube sync, $300 for a web series use, and $5,000 for a global ad campaign. A filmmaker licenses the track for a web series episode at the $300 tier. The artist receives $225 (75%) and Tracksynk retains $75 (25%). The artist keeps full ownership and can license the same track to other buyers.

Why It Matters for Independent Artists

Tracksynk offers a model that puts pricing control in the artist's hands. Most sync libraries take 50% and set prices themselves. Tracksynk takes 25% and lets artists decide what their music is worth.

Consider these points:

• Pricing control: You set your own prices across three tiers. This means you can price competitively for smaller projects while charging premium rates for major campaigns.
• 75% payout: Tracksynk's 25% commission is lower than the industry standard 50% split. You keep more of each fee.
• Full ownership retained: You keep 100% of your royalties and ownership. The non-exclusive model means you can license your music on other platforms too.
• Human-only policy: The ban on AI-generated tracks protects human creators. Your music competes only with other human-made work.
• Free to apply: There is no cost to submit. You only pay (through commission) when you earn.

Drawbacks / Things to Consider

• Newer platform: Founded around 2020, Tracksynk is a relatively young platform. Its buyer base may be smaller than established libraries like Musicbed or Artlist.
• Self-service model: Tracksynk does not actively pitch your music to supervisors. Buyers must find your tracks through the platform's search. This limits proactive placement opportunities.
• No exclusive deals: Because the platform is non-exclusive, your music competes with tracks that may be available elsewhere. Buyers may find the same track on another platform for less.
• Pricing responsibility: Setting your own prices means you must research market rates. Price too high and buyers pass. Price too low and you leave money on the table.
• Limited brand recognition: Tracksynk does not have the industry reputation of boutique agencies like Marmoset or Secret Road. Music supervisors may not think to search it first.

Related Resources

• Sync Licensing Companies Directory
• Sync License Glossary Term
• Visit Tracksynk for submissions