How to Use Google Analytics to Track Your Music Website
Your website tells you what your fans want. Google Analytics tells you what they actually do. The gap between those two things is where your marketing strategy lives. Here is how to set it up.
Your website tells you what your fans want. Google Analytics tells you what they actually do. The gap between those two things is where your marketing strategy lives. Here is how to set it up.
Your fans are already telling you what to do next. Most artists are not listening to the right numbers. Here is how to read your data and turn it into decisions that actually move your career.
YouTube Analytics tells you exactly which content is working, where your viewers come from, and what makes them subscribe or leave. This guide explains the key metrics that matter for music channels, how to read them, and the specific decisions they should drive.
Plateauing in music is normal. Staying there is a choice. Here is how to diagnose why your music is not growing and the specific actions that actually move things forward.
A well-configured YouTube channel is the foundation of your video presence on the platform. This guide covers every step of setting up a musician's YouTube channel correctly from scratch: account creation, channel art, playlists, metadata, and the settings that affect how the algorithm treats your content.
A complete guide to every artist dashboard platform in 2026. How to claim your profiles, pitch playlists, read your analytics, and turn streaming data into real career decisions.
YouTube and Spotify are the two largest music platforms in the world, and they serve very different purposes for independent artists. This guide compares them across discovery, monetization, audience building, and effort required, and shows which platform deserves your attention first depending on your goals.
TuneCore is a digital music distributor owned by Believe, offering unlimited distribution to 150+ stores starting at $24.99/year with 100% streaming royalty retention. Known for strong publishing administration and granular analytics. Based in the United States, founded in 2005. Keeps 20% of social platform revenue (TikTok, YouTube, Instagram, Facebook).
dig dis! is a German music distributor founded in 2006, focused on labels rather than individual artists. Offers free registration with three different plans available as monthly or yearly subscriptions. Has direct contracts with iTunes, Apple Music, Beatport, Spotify, SoundCloud, YouTube, Amazon, Traxsource, Deezer, Pandora, TikTok, Instagram, Facebook, and more. Provides the free digdis.app for label management with tools for release creation, promotion campaigns, sales analytics, financial statements, real-time chart tracking, revenue splits, and smart links. ISRC codes cost 0.75 EUR each, EAN/UPC codes cost 1.00 EUR each. Gives 365 days of full control. WARNING: charges a 30 EUR fee per release if you leave their service. Best for labels that want a dedicated label-focused distributor with integrated management tools.
Downtown Artist & Label Services is a US-based full-service music distribution and marketing company, part of Downtown Music Holdings. Now part of Virgin Music Group alongside FUGA, CD Baby, Ingrooves, and Songtrust after Universal Music Group acquired Downtown Music Holdings for $775M in February 2026. Offers distribution, bespoke marketing solutions, project management, and funding for entrepreneurial artists, labels, and their partners. Artists retain ownership of masters and full creative control. Provides white-glove distribution, DSP promotion, account management, hands-on A&R support, enhanced analytics, split pay, and complete audio and video asset management. Preferred partner status at all key DSPs. Not open-signup. Curated roster with application required. No public pricing. Downtown Music Holdings serves 1.7 million clients in 145+ countries with 23 million music assets in catalog. Best for established artists and labels seeking white-glove service with global reach.