BBR Music Group

United States • NashvilleFounded 1999

BBR Music Group (formerly Broken Bow Records) is an American country music label founded in July 1999 by Benny Brown in Nashville, Tennessee. Acquired by BMG Rights Management in February 2017, BBR is home to Jason Aldean, Dustin Lynch, Lainey Wilson, Jelly Roll, Craig Morgan, and Chayce Beckham. It operates the Broken Bow Records, Stoney Creek Records, and Wheelhouse Records imprints.

Contact & HQ

Headquarters

Nashville, TN, USA

Ownership & Distribution

Label Type

Independent Label

Parent Company

BMG Rights Management

Distribution

Universal Music Group (physical), BMG Rights Management (digital)

Additional Details

Genres

CountryCountry Rock

Signing Process

BBR Music Group runs its own A&R within BMG. Unsolicited demos are not accepted. The label signs country artists through A&R scouting and referrals. BBR's executive vice president is Jon Loba. The label has a history of breaking country stars, with Jason Aldean producing twenty-one number-one hits for the label.

Demo Policy

No unsolicited demos. Submit through representation or build a strong touring and streaming profile first.

Notable Artists

Jason Aldean
Dustin Lynch
Lainey Wilson
Jelly Roll
Craig Morgan
Chayce Beckham

Sub-Labels / Imprints

Broken Bow RecordsStoney Creek RecordsWheelhouse Records

BBR Music Group (formerly Broken Bow Records) is an American country music label founded in July 1999 by Benny Brown in Nashville, Tennessee. Acquired by BMG Rights Management in February 2017, BBR is home to Jason Aldean, Dustin Lynch, Lainey Wilson, Jelly Roll, Craig Morgan, Chayce Beckham, Noah Thompson, Brooke Eden, Tim Montana, and Alexander Ludwig. It operates the Broken Bow Records, Stoney Creek Records, and Wheelhouse Records imprints. BBR employs 6 people and is distributed by Universal Music Group (physical) and BMG Rights Management (digital).

BBR built its reputation on country music. Craig Morgan had the first number-one single for the label with his 2005 hit "That's What I Love About Sunday." Jason Aldean has produced the most number-one hits for the label, with twenty-one in total. In 2009, Broken Bow Records launched a sister label, Stoney Creek Records. In August 2015, Broken Bow launched another imprint label, Wheelhouse Records, with Trace Adkins and Granger Smith the first artists signed to it. The modern roster includes Lainey Wilson (whose breakthrough made her one of the biggest country stars of the 2020s), Jelly Roll (whose crossover success brought country and hip-hop together), and Chayce Beckham (American Idol winner).

How BBR Operates

BBR Music Group runs dedicated A&R within BMG from its Nashville headquarters. Its executive vice president is Jon Loba. It is distributed by Universal Music Group (physical) and BMG Rights Management (digital), giving it major-distribution reach while operating as an independent label within BMG. The label's strength is its track record of breaking country stars (Jason Aldean, Lainey Wilson, Jelly Roll) and its multi-imprint structure (Broken Bow, Stoney Creek, Wheelhouse).

Why It Matters for Independent Artists

If you make country music, BBR Music Group is one of the most successful independent country labels, with a track record of breaking country stars (Jason Aldean, Lainey Wilson, Jelly Roll). Its BMG ownership gives it major-distribution reach while preserving its Nashville-based country focus. Its multi-imprint structure provides different pathways for artists at different career stages.

Drawbacks and Things to Consider

Country focus: BBR signs country and country rock. Artists in other genres should look elsewhere.
No unsolicited demos: BBR does not accept cold submissions.
BMG ownership: BBR is part of BMG Rights Management, which affects deal structures.
Small team: A 6-person operation means limited bandwidth for developing many new acts simultaneously.