Lofi Girl

France • ParisFounded 2017

Lofi Girl (formerly ChilledCow until 2021) is a French YouTube channel and music label established in 2017 by Dimitri Somoguy in Paris. It provides 24/7 livestreams of lofi hip-hop music accompanied by a Japanese-style animation of a girl named Jade studying or relaxing. Lofi Girl has 15.8 million YouTube subscribers (as of July 2026), over 3 billion streams across all platforms, and over 200 artists from around the world. Its 2026 releases include the Summer Collection 2026 (July 6, 2026) with 28 tracks.

Contact & HQ

Headquarters

Paris, France (workforce distributed across Australia, France, India, and United States)

Ownership & Distribution

Label Type

Independent Label

Parent Company

Lofi Records

Distribution

Independent distribution network

Additional Details

Genres

Lofi Hip-HopChillhopInstrumental Hip-HopAmbient

Signing Process

Lofi Girl runs its own A&R under founder Dimitri Somoguy. Unsolicited demos are not accepted. The label signs lofi producers from around the world through A&R scouting and its network. Lofi Records has over 200 artists from around the world with their own styles and personalities, and has produced over a hundred albums with its artists.

Demo Policy

No unsolicited demos. Submit through representation or build a strong lofi production profile first.

Notable Artists

Various lofi producers (200-plus roster)

Sub-Labels / Imprints

Lofi RecordsLofi Studio

Lofi Girl (formerly ChilledCow until 2021) is a French YouTube channel and music label established in 2017 by Dimitri Somoguy in Paris. It provides 24/7 livestreams of lofi hip-hop music accompanied by a Japanese-style animation of a girl (officially named Jade) studying or relaxing in her bedroom with a cat on the window. Lofi Girl has 15.8 million YouTube subscribers (as of July 2026), over 3 billion streams across all platforms, and over 200 artists from around the world. Its 2026 releases include the Summer Collection 2026 (July 6, 2026) with 28 tracks from artists including Torsten Hentschel, Spastic Stoner, Cris Valerio, Ross Llewallyn, Patrick Wozniak, Toxic Orochi, Guido's Lounge Cafe, S and M Cavanaugh, JR Conlin, and Stephen Dickason.

Lofi Girl's creator, Dimitri Somoguy, originally used the character Shizuku Tsukishima from the Studio Ghibli film Whisper of the Heart (1995) as the face of the channel. When the popularity of the streams led to the channel being taken down for copyright violations, Somoguy decided to maintain the Ghibli-esque aesthetic but with an original character. Juan Pablo Machado, a Colombian artist who moved to Lyon in 2013 to study at the Ecole Emile-Cohl, responded to a call for tenders from ChilledCow in September 2018 and created the iconic Lofi Girl character. The Lofi Girl channel is ranked number 3 in France and 787th globally on YouTube, with 2.6 billion total views and 426 videos published over 11 years of continuous activity. Lofi Records has 1 to 10 employees, with its workforce distributed across Australia, France, India, and the United States.

How Lofi Girl Operates

Lofi Girl runs dedicated A&R under founder Dimitri Somoguy from its Paris headquarters, with a workforce distributed across Australia, France, India, and the United States. It operates the Lofi Girl, Lofi Records, and Lofi Studio YouTube channels. The label has produced over a hundred albums with its artists, giving them a space to create and share their voice with the world. Its 2026 strategy is focused on growth, exploration, and experimentation, with a commitment to bringing the best sounds to its community without using AI-generated music. The label's strength is its massive YouTube audience (15.8 million subscribers) and its 24/7 livestream model.

Why It Matters for Independent Artists

If you make lofi hip-hop, chillhop, or instrumental hip-hop, Lofi Girl is one of the largest lofi labels in the world, with 15.8 million YouTube subscribers and over 200 artists on its roster. Its 24/7 livestream provides continuous exposure for its roster. Its commitment to no AI-generated music signals a continued focus on human producers. Its global workforce (Australia, France, India, US) gives it a global perspective on lofi music.

Drawbacks and Things to Consider

Lofi focus: Lofi Girl signs lofi hip-hop and chillhop. Artists in other genres should look elsewhere.
No unsolicited demos: Lofi Girl does not accept cold submissions.
Large roster: With over 200 artists, individual attention may be limited.
YouTube-first model: Lofi Girl's model is built around its YouTube livestream, which means revenue is heavily tied to YouTube streaming.