Spinnin' Records

Name: Tools 4 Music
Address: US
Price range: Free

Netherlands • HilversumFounded 1999

Spinnin' Records is a Dutch dance and electronic music label founded in 1999 in Hilversum by Eelko van Kooten and Roger de Graaf. It is one of the largest dance labels in the world, home to Martin Garrix, Tiësto (early), and KSHMR. It was acquired by Warner Music Group in 2017 and operates within WMG with its own A&R and brand identity.

Contact & HQ

Headquarters

Hilversum, Netherlands

Ownership & Distribution

Label Type

Major Imprint

Parent Company

Warner Music Group

Distribution

Warner Music Group

Additional Details

Genres

DanceElectronicHouseEDMDeep House

Signing Process

Spinnin' runs its own A&R focused on dance and electronic music. It accepts demo submissions through its website and Spinnin' Talent Pool platform. It operates multiple sub-labels (Musical Freedom, Spinnin' Deep, Spinnin' Remixes, Maxximize).

Demo Policy

Spinnin' accepts demo submissions through its website and Spinnin' Talent Pool. This is one of the more accessible major-imprint dance labels for unsolicited producers.

Notable Artists

Martin Garrix
Tiësto (early)
KSHMR
Sam Feldt
Oliver Heldens

Sub-Labels / Imprints

Musical FreedomSpinnin' DeepSpinnin' RemixesMaxximize RecordsSOURCE

Spinnin' Records is a Dutch dance and electronic music label founded in 1999 in Hilversum by Eelko van Kooten and Roger de Graaf. It is one of the largest dance labels in the world. Spinnin' is home to Martin Garrix, KSHMR, Sam Feldt, and Oliver Heldens, and released Tiësto's early work. Warner Music Group acquired Spinnin' in 2017 for over $100 million, and it now operates within WMG with its own A&R and brand identity.

Spinnin' built its brand on mainstream dance and EDM. Its YouTube channel became a primary discovery platform for dance music in the 2010s, and its sub-labels cover house, deep house, and remix culture. Martin Garrix's career was developed on Spinnin' (and its Musical Freedom sub-label) before he launched his own STMPD RCRDS. The label operates multiple sub-labels including Musical Freedom, Spinnin' Deep, Maxximize, and SOURCE.

How Spinnin' Operates

Spinnin' runs dedicated A&R for dance and electronic music. It accepts demo submissions through its website and the Spinnin' Talent Pool platform, making it more accessible than most major imprints. It uses WMG's global distribution and has a strong YouTube-first marketing model. Its sub-labels allow it to sign across dance subgenres.

Why It Matters for Independent Artists

If you make mainstream dance, house, or EDM, Spinnin' is one of the most accessible major-imprint dance labels. Its open demo submissions and Talent Pool platform give producers a real pathway. Its YouTube reach and WMG distribution can break a track globally.

Drawbacks and Things to Consider

WMG ownership: Spinnin' is now a Warner imprint. Deals transfer master ownership to WMG.
Dance focus: Spinnin' signs dance and electronic music. Artists in other genres should look elsewhere.
Track deals common: Spinnin' often signs individual tracks rather than full artist deals. Read the terms.
High volume: Spinnin' releases a lot of music. Standing out requires strong production and timing.