Groove Addicts

Groove Addicts (now operating as GrooveWorx) is a custom music house based in Santa Monica, California, founded in 1996 by Dain Blair. The company produces music for TV commercials, TV show scores, feature film trailers, and radio/TV station branding. Its original production music library contained over 60,000 tracks and was sold to Warner/Chappell Music in 2010. GrooveWorx now operates with approximately 12 employees across 6 countries. Recent trailer work includes the Ne Zha 2 English dub release campaign. Best suited for brands and agencies needing custom music production, and for supervisors licensing tracks from the legacy Groove Addicts library through Non-Stop Music.

How Groove Addicts Works

Groove Addicts split into two entities in 2010. The production music library was acquired by Warner/Chappell, while the custom music house rebranded as GrooveWorx.

The process works as follows:

1. Custom music (GrooveWorx): The company creates custom scores for commercials, TV shows, radio imaging, and film trailers. GrooveWorx operates a state-of-the-art recording studio in Santa Monica with Grammy, Oscar, Emmy, and Clio award-winning talent.
2. Legacy library (Warner/Chappell): The original Groove Addicts Production Music Library of over 44,000 songs and cues is now administered by Non-Stop Music, a Warner/Chappell division. Over 1,300 cues from the trailer libraries have been licensed for feature films including Alice in Wonderland, Avatar, and Clash of the Titans.
3. Genre flexibility: GrooveWorx produces across all styles, from all-synth EDM tracks to live rhythm sections to 80-piece orchestras.
4. Radio and TV branding: The company has created jingles and imaging for major radio stations including KIIS (LA), Capital FM (London), CHUM (Toronto), Z100 (NY), and Y100 (Miami).
5. Library updates: GrooveWorx continued to update the Groove Addicts Music Library for Non-Stop for three years after the acquisition, adding new compositions from top-tier composers.
6. Trailer division: GrooveWorx Trailers operates as a separate entity focused on film, TV, and video game trailer scoring, with a dedicated team and catalog.

Submission / Application Details

GrooveWorx works with composers and producers through direct industry relationships. The company does not run an open submission portal.

• How to apply: Contact GrooveWorx through their website at grooveworx.com/contact or email info@grooveworx.com. Phone: 310-260-2626.
• Required materials: A portfolio of custom music work demonstrating range across genres. For trailer work, show experience with hybrid orchestral and sound design elements.
• No application fee: GrooveWorx does not charge a submission fee.
• Exclusivity: Custom music work is project-based. Terms vary per project.
• Legacy library composers: Composers who contributed to the original Groove Addicts library should verify their royalty arrangements with Warner/Chappell (Non-Stop Music), not GrooveWorx.

Real-World Example

An advertising agency needs a custom track for a national BMW commercial. They hire GrooveWorx to produce an electronic-orchestral hybrid track. GrooveWorx's team creates the track, delivers stems and alternate mixes, and provides sound design elements. The fee for a custom national TV commercial track typically ranges from $15,000 to $50,000 depending on media, territory, and term.

In a separate scenario, a trailer house needs a cue from the legacy Groove Addicts library. They license it through Non-Stop Music (Warner/Chappell). The fee for a major film trailer use typically ranges from $2,000 to $8,000.

Why It Matters for Independent Artists

The Groove Addicts story illustrates how a custom music house can build a library asset that becomes worth enough to sell to a major publisher.

Consider these points:

• Library as an asset: Groove Addicts built a 60,000-track library over 14 years and sold it to Warner/Chappell. This shows how production music libraries accumulate value over time.
• Custom music vs library music: GrooveWorx represents the custom music side (project-based fees) while the library side generates ongoing sync revenue through Non-Stop. Both models can coexist.
• Award-winning talent: GrooveWorx works with Grammy, Oscar, Emmy, and Clio winners. If you aspire to compose at this level, studying the company's work provides a benchmark.
• Radio imaging as revenue: The company's radio jingle work shows that branding and imaging are additional revenue streams beyond film and TV sync.

Drawbacks / Things to Consider

• Split operations: The Groove Addicts library and GrooveWorx custom music house are now separate entities. If you want to license a legacy library track, you go through Non-Stop Music, not GrooveWorx. If you want custom music, you go to GrooveWorx.
• No open submissions: GrooveWorx does not run a public submission portal. The company works with established composers through direct relationships.
• High-end custom work: GrooveWorx produces premium custom music for major brands. This is not a platform for independent artists looking to license existing tracks.
• Library ownership change: The Groove Addicts library is now owned by Warner/Chappell. Composers who contributed to the original library should verify their royalty arrangements with Warner/Chappell, not GrooveWorx.
• Limited public information: GrooveWorx does not prominently disclose current client roster, team size, or pricing on its website. You must contact them directly for specifics.

Related Resources

• Sync Licensing Companies Directory
• Sync License Glossary Term
• How to License Music for Commercials and Ads
• How to Get Your Music in Video Games
• Library Music and Production Music as Passive Income
• Use our Sync Licensing Fee Calculator to estimate fair pricing
• Visit GrooveWorx for custom music inquiries