Groove Addicts

Groove Addicts (now operating as GrooveWorx) is a custom music house based in Santa Monica, California, founded in 1996 by Dain Blair. The company produces music for TV commercials, TV show scores, feature film trailers, and radio/TV station branding. Its original production music library contained over 60,000 tracks and was sold to Warner/Chappell Music in 2010. GrooveWorx now operates with approximately 12 employees across 6 countries. Recent trailer work includes the Ne Zha 2 English dub release campaign. Best suited for brands and agencies needing custom music production, and for supervisors licensing tracks from the legacy Groove Addicts library through Non-Stop Music.

How Groove Addicts Works

Groove Addicts split into two entities in 2010. The production music library was acquired by Warner/Chappell, while the custom music house rebranded as GrooveWorx.

The process works as follows:

1. Custom music (GrooveWorx): The company creates custom scores for commercials, TV shows, radio imaging, and film trailers. GrooveWorx operates a state-of-the-art recording studio in Santa Monica with Grammy, Oscar, Emmy, and Clio award-winning talent.
2. Legacy library (Warner/Chappell): The original Groove Addicts Production Music Library of over 44,000 songs and cues is now administered by Non-Stop Music, a Warner/Chappell division. Over 1,300 cues from the trailer libraries have been licensed for feature films including Alice in Wonderland, Avatar, and Clash of the Titans.
3. Genre flexibility: GrooveWorx produces across all styles, from all-synth EDM tracks to live rhythm sections to 80-piece orchestras.
4. Radio and TV branding: The company has created jingles and imaging for major radio stations including KIIS (LA), Capital FM (London), CHUM (Toronto), Z100 (NY), and Y100 (Miami).
5. Library updates: GrooveWorx continued to update the Groove Addicts Music Library for Non-Stop for three years after the acquisition, adding new compositions from top-tier composers.
6. Trailer division: GrooveWorx Trailers operates as a separate entity focused on film, TV, and video game trailer scoring, with a dedicated team and catalog.

Submission / Application Details

GrooveWorx works with composers and producers through direct industry relationships. The company does not run an open submission portal.

• How to apply: Contact GrooveWorx through their website at grooveworx.com/contact or email info@grooveworx.com. Phone: 310-260-2626.
• Required materials: A portfolio of custom music work demonstrating range across genres. For trailer work, show experience with hybrid orchestral and sound design elements.
• No application fee: GrooveWorx does not charge a submission fee.
• Exclusivity: Custom music work is project-based. Terms vary per project.
• Legacy library composers: Composers who contributed to the original Groove Addicts library should verify their royalty arrangements with Warner/Chappell (Non-Stop Music), not GrooveWorx.

Real-World Example

An advertising agency needs a custom track for a national BMW commercial. They hire GrooveWorx to produce an electronic-orchestral hybrid track. GrooveWorx's team creates the track, delivers stems and alternate mixes, and provides sound design elements. The fee for a custom national TV commercial track typically ranges from $15,000 to $50,000 depending on media, territory, and term.

In a separate scenario, a trailer house needs a cue from the legacy Groove Addicts library. They license it through Non-Stop Music (Warner/Chappell). The fee for a major film trailer use typically ranges from $2,000 to $8,000.

Why It Matters for Independent Artists

The Groove Addicts story illustrates how a custom music house can build a library asset that becomes worth enough to sell to a major publisher.

Consider these points:

• Library as an asset: Groove Addicts built a 60,000-track library over 14 years and sold it to Warner/Chappell. This shows how production music libraries accumulate value over time.
• Custom music vs library music: GrooveWorx represents the custom music side (project-based fees) while the library side generates ongoing sync revenue through Non-Stop. Both models can coexist.
• Award-winning talent: GrooveWorx works with Grammy, Oscar, Emmy, and Clio winners. If you aspire to compose at this level, studying the company's work provides a benchmark.
• Radio imaging as revenue: The company's radio jingle work shows that branding and imaging are additional revenue streams beyond film and TV sync.

Drawbacks / Things to Consider

• Split operations: The Groove Addicts library and GrooveWorx custom music house are now separate entities. If you want to license a legacy library track, you go through Non-Stop Music, not GrooveWorx. If you want custom music, you go to GrooveWorx.
• No open submissions: GrooveWorx does not run a public submission portal. The company works with established composers through direct relationships.
• High-end custom work: GrooveWorx produces premium custom music for major brands. This is not a platform for independent artists looking to license existing tracks.
• Library ownership change: The Groove Addicts library is now owned by Warner/Chappell. Composers who contributed to the original library should verify their royalty arrangements with Warner/Chappell, not GrooveWorx.
• Limited public information: GrooveWorx does not prominently disclose current client roster, team size, or pricing on its website. You must contact them directly for specifics.

Company Type and Licensing Model

Groove Addicts (now GrooveWorx) operates as a custom music house, not a production music library or royalty-free platform. The company split into two entities in 2010: the custom music house rebranded as GrooveWorx, and the production music library was sold to Warner Chappell Music and is now administered by Non-Stop Music.

GrooveWorx operates on a project-based model for custom music production. Clients hire the company to create original scores for TV commercials, TV show scores, feature film trailers, radio and TV branding, and video game trailers. Fees are negotiated per project based on media, territory, and term. There is no subscription tier, no per-use catalog pricing, and no self-serve platform.

The legacy Groove Addicts production music library (now owned by Warner Chappell) operates under a needledrop and blanket licensing model through Non-Stop Music. Clients licensing tracks from this legacy catalog pay per use or purchase blanket access through Warner Chappell PM.

Catalog Size and Genre Coverage

The original Groove Addicts production music library contained over 60,000 tracks, including more than 44,000 songs and cues. Over 1,300 cues from the trailer libraries have been licensed for feature films including Alice in Wonderland, Avatar, and Clash of the Titans. This legacy catalog is now administered by Non-Stop Music (Warner Chappell).

GrooveWorx's custom music division produces across all genres, from all-synth EDM tracks to live rhythm sections to 80-piece orchestras. The company's portfolio includes:

• Orchestral and hybrid trailer scores
• Electronic and EDM commercial tracks
• Rock and pop production for TV shows
• Radio imaging and jingles across multiple formats
• Sound design elements for trailers and commercials

The GrooveWorx Trailers division operates as a separate entity focused on film, TV, and video game trailer scoring, with a dedicated team and catalog.

Client Base

GrooveWorx's custom music clients include major brands and media companies:

• Advertising: GE, Mountain Dew, Dr Pepper, BMW, Mercedes-Benz, Pepsi, Levi's, AT&T, Coca-Cola
• Radio and TV branding: KIIS (Los Angeles), Capital FM (London), CHUM (Toronto), Z100 (New York), Y100 (Miami)
• Film trailers: Recent work includes the Ne Zha 2 English dub release campaign
• Music videos: Historical work includes music and sound design for Will Smith's Wild Wild West video and Michael Jackson's "History" and "You Rock My World" videos

The legacy Groove Addicts library (administered through Non-Stop Music) serves trailer houses, advertising agencies, and TV networks through Warner Chappell PM's client base.

How They Pay Artists

GrooveWorx and the legacy Groove Addicts library have separate compensation structures:

GrooveWorx (custom music): Composers and producers are paid on a work-for-hire basis. Fees are negotiated per project based on scope, media, territory, and term. Custom music work for a national TV commercial typically ranges from $15,000 to $50,000. GrooveWorx works with established composers through direct industry relationships, not open submissions.

Legacy Groove Addicts library (Non-Stop Music / Warner Chappell): Composers who contributed to the original library receive:

1. Sync fee share: A percentage of licensing fees when their tracks are placed, paid by Warner Chappell PM
2. Performance royalties: Collected through the composer's PRO for broadcast placements

Composers who contributed to the original Groove Addicts library should verify their royalty arrangements with Warner Chappell (Non-Stop Music), not GrooveWorx. The library rights are owned by Warner Chappell, and all royalty administration goes through that entity.

Comparison Table

Videos

Similar Sync Licensing Companies

• Non-Stop Music - Administers the legacy Groove Addicts production music library through Warner Chappell PM
• Immediate Music - Trailer music library with placements in major Hollywood films
• Megatrax - Independent production music library with custom scoring services
• Two Steps From Hell - Trailer music library known for epic orchestral placements

Related Resources

• Sync Licensing Companies Directory
• Sync License Glossary Term
• How to License Music for Commercials and Ads
• How to Get Your Music in Video Games
• Library Music and Production Music as Passive Income
• Use our Sync Licensing Fee Calculator to estimate fair pricing
• Visit GrooveWorx for custom music inquiries