Dale Play Records

Dale Play Records is an Argentine independent record label founded in 2017 by Fede Lauria in Argentina. It is home to DJ Bizarrap, Rels B, and Duki, and focuses on Argentine rap, trap, and urban music. Fede Lauria was already an established concert promoter in Argentina with the company Dale Play (which currently sells over 1 million tickets per year, mostly in Argentina) when he created the label portion of his business in 2017, focusing on a previously untapped rap and trap music scene bubbling out of Argentina. Sony Music came in as a partner in 2020. In 2025, Rimas Entertainment acquired a significant stake in Dale Play Records, bringing together two indie companies that have redefined the way Latin music is made and promoted on a global scale.

The partnership between Rimas and Dale Play brings together two indie companies centered in Puerto Rico (Rimas) and Argentina (Dale Play), both with international ambitions. The Orchard continues to distribute Dale Play as it has for years. The company's other business verticals, which include booking and management (including the management of Duki, Nicki Nicole, and Bizarrap), are not part of the Rimas deal and remain solely under Lauria. DJ Bizarrap's Music Sessions series (collaborative singles with artists like Shakira, Quevedo, and Peso Pluma) has become one of the most viral formats in Latin music, with the Shakira session breaking streaming records globally.

How Dale Play Operates

Dale Play Records runs dedicated A&R under founder and CEO Fede Lauria from its Buenos Aires headquarters. The label is distributed by The Orchard, giving it global distribution while remaining independent. Following the 2025 Rimas Entertainment investment, Dale Play continues to operate with Lauria as CEO, with Rimas holding a significant stake and Sony Music Latin Iberia continuing to own a stake. The label's strength is its deep connection to the Argentine urban music scene and its roster of genre-defining artists (Bizarrap, Duki, Nicki Nicole).

Why It Matters for Independent Artists

If you make Argentine trap, rap, or Latin urban music, Dale Play Records is the leading independent label in that space, home to DJ Bizarrap and Duki. The 2025 Rimas Entertainment investment connects Dale Play to the broader Latin urban ecosystem (Rimas' Puerto Rican network, The Orchard's global distribution). Its track record with Bizarrap's viral Music Sessions shows it can create global viral moments from Argentine urban music.

Drawbacks and Things to Consider

• Argentine focus: Dale Play's primary signing activity is in Argentina. Artists outside the Argentine urban scene may find it less relevant.
• No unsolicited demos: Dale Play does not accept cold submissions.
• Multi-stakeholder ownership: Following the 2025 Rimas investment, Dale Play has multiple stakeholders (Lauria, Rimas, Sony Music Latin Iberia). Deal structures may involve multiple parties.
• Urban focus: Dale Play primarily signs Argentine trap, rap, and urban music.

Related Resources

• Record Label Contracts Explained - What a Dale Play deal contains
• Independent Labels vs Major Labels - The Latin indie partnership model
• How to Get a Record Deal in 2026 - Building a Latin urban profile
• Rimas Entertainment - Dale Play's 2025 investor
• Dale Play Records Official Site - Roster and news