Dale Play Records is an Argentine independent record label founded in 2017 by Fede Lauria in Argentina. It is home to DJ Bizarrap, Rels B, and Duki, and focuses on Argentine rap, trap, and urban music. Fede Lauria was already an established concert promoter in Argentina with the company Dale Play (which currently sells over 1 million tickets per year, mostly in Argentina) when he created the label portion of his business in 2017, focusing on a previously untapped rap and trap music scene bubbling out of Argentina. Sony Music came in as a partner in 2020. In 2025, Rimas Entertainment acquired a significant stake in Dale Play Records, bringing together two indie companies that have redefined the way Latin music is made and promoted on a global scale.
The partnership between Rimas and Dale Play brings together two indie companies centered in Puerto Rico (Rimas) and Argentina (Dale Play), both with international ambitions. The Orchard continues to distribute Dale Play as it has for years. The company's other business verticals, which include booking and management (including the management of Duki, Nicki Nicole, and Bizarrap), are not part of the Rimas deal and remain solely under Lauria. DJ Bizarrap's Music Sessions series (collaborative singles with artists like Shakira, Quevedo, and Peso Pluma) has become one of the most viral formats in Latin music, with the Shakira session breaking streaming records globally.
How Dale Play Operates
Dale Play Records runs dedicated A&R under founder and CEO Fede Lauria from its Buenos Aires headquarters. The label is distributed by The Orchard, giving it global distribution while remaining independent. Following the 2025 Rimas Entertainment investment, Dale Play continues to operate with Lauria as CEO, with Rimas holding a significant stake and Sony Music Latin Iberia continuing to own a stake. The label's strength is its deep connection to the Argentine urban music scene and its roster of genre-defining artists (Bizarrap, Duki, Nicki Nicole).
Why It Matters for Independent Artists
If you make Argentine trap, rap, or Latin urban music, Dale Play Records is the leading independent label in that space, home to DJ Bizarrap and Duki. The 2025 Rimas Entertainment investment connects Dale Play to the broader Latin urban ecosystem (Rimas' Puerto Rican network, The Orchard's global distribution). Its track record with Bizarrap's viral Music Sessions shows it can create global viral moments from Argentine urban music.
Drawbacks and Things to Consider
- Argentine focus: Dale Play's primary signing activity is in Argentina. Artists outside the Argentine urban scene may find it less relevant.
- No unsolicited demos: Dale Play does not accept cold submissions.
- Multi-stakeholder ownership: Following the 2025 Rimas investment, Dale Play has multiple stakeholders (Lauria, Rimas, Sony Music Latin Iberia). Deal structures may involve multiple parties.
- Urban focus: Dale Play primarily signs Argentine trap, rap, and urban music.
Notable Artists and Releases
| Artist | Release | Year | Chart Performance |
|---|---|---|---|
| Bizarrap and Shakira | Bzrp Music Sessions Vol. 53 | 2023 | YouTube 780M views, Billboard Hot 100 #9, Spotify record for most-streamed Latin track in a day |
| Bizarrap and Quevedo | Bzrp Music Sessions Vol. 52 (Quedate) | 2022 | Billboard Global 200 #1, 12 weeks at #1 in Spain |
| Bizarrap and Peso Pluma | Bzrp Music Sessions Vol. 55 | 2023 | Billboard Hot 100 #35, global streaming hit |
| Duki | GIVENCHY | 2022 | YouTube 215M views, Argentina trap chart #1 |
| Duki and Lia Kali | Constelacion | 2024 | YouTube 11M views, Dale Play Records release |
| Duki | aPoLLo13 | 2023 | YouTube 100M+ views, multi-platinum Argentina |
| Rels B | Flores (album) | 2024 | Spain #1 album, Latin Grammy consideration |
| Nicki Nicole | Parte de Mi (album) | 2021 | Argentina top 10, Latin streaming chart presence |
Videos
Deal Structures
Dale Play Records operates multiple deal structures depending on the artist. DJ Bizarrap's Music Sessions are released under a partnership model with Dale Play handling distribution and marketing through The Orchard. Duki and Nicki Nicole are signed under exclusive recording deals with Dale Play, with management handled separately by Fede Lauria's management arm (which is not part of the Rimas Entertainment investment). The 2025 Rimas Entertainment stake acquisition created a joint venture structure for certain roster projects, while Sony Music Latin Iberia retains its own minority stake from the 2020 partnership. Deal structures vary per artist and may involve multiple stakeholders (Lauria, Rimas, Sony Music Latin Iberia, The Orchard distribution).
How Artists Get Signed
Dale Play Records does not accept unsolicited demos. Founder and CEO Fede Lauria signs artists through personal relationships and A&R scouting within the Argentine and Latin urban music scene. The label's signing strategy centers on artists who have already built a profile in the Argentine trap, rap, or reggaeton scene. Lauria's background as a concert promoter (Dale Play sells over 1 million tickets per year) gives him direct access to artists through the live touring circuit. The 2025 Rimas Entertainment partnership expands the label's reach into the Puerto Rican and broader Latin urban ecosystem, potentially opening signings outside Argentina.
Similar Labels
- Rimas Entertainment - 2025 investor in Dale Play, home to Bad Bunny
- Sony Music Latin - Minority stakeholder in Dale Play
- Empire Distribution - Independent label with a similar Latin and urban focus
- Universal Music Latin Entertainment - Major label Latin division for comparison
Related Resources
- Record Label Contracts Explained - What a Dale Play deal contains
- Independent Labels vs Major Labels - The Latin indie partnership model
- How to Get a Record Deal in 2026 - Building a Latin urban profile
- Rimas Entertainment - Dale Play's 2025 investor
- Dale Play Records Official Site - Roster and news
