Ninety9Lives

Name: Tools 4 Music
Address: US
Price range: Free

United States • SeattleFounded 2014

Ninety9Lives is a gaming-focused EDM label based in Seattle, Washington, offering licensed, high-energy music for creators, streamers, and gamers. The label operates a catalog of compilation releases (numbered up to 99 and beyond, including Ninety9Lives 71: Critical Failure and Ninety9Lives 99: Press Start) and distributes through Beatport. Ninety9Lives combines the free-to-use creator licensing model with a gaming-focused brand identity.

Contact & HQ

Headquarters

Seattle, WA, USA

Ownership & Distribution

Label Type

Independent Label

Parent Company

Independently owned

Distribution

Independent distribution network (Beatport)

Additional Details

Genres

Electronic Dance MusicGaming MusicHouseDubstepTrap

Signing Process

Ninety9Lives runs its own A&R. The label signs EDM artists through A&R scouting and its network, with a focus on high-energy music for creators, streamers, and gamers. Ninety9Lives operates a catalog of compilation releases (numbered up to 99 and beyond) that showcase its roster alongside individual artist releases.

Demo Policy

No formal unsolicited demo portal. Reach out through the label's website or socials.

Notable Artists

Various EDM artists (compilation model)

Ninety9Lives is a gaming-focused EDM label based in Seattle, Washington, offering licensed, high-energy music for creators, streamers, and gamers. The label operates a catalog of compilation releases (numbered up to 99 and beyond, including Ninety9Lives 71: Critical Failure and Ninety9Lives 99: Press Start) and distributes through Beatport. Ninety9Lives combines the free-to-use creator licensing model with a gaming-focused brand identity, targeting the intersection of EDM and gaming culture.

Ninety9Lives built its reputation on gaming-focused EDM. Its compilation series (numbered up to 99 and beyond) provides a structured catalog that showcases its roster alongside individual artist releases. The label's gaming focus differentiates it from other creator-licensing EDM labels like NoCopyrightSounds and Monstercat, as it specifically targets the gaming community (creators, streamers, and gamers). Its Beatport distribution gives it a presence in the electronic music retail ecosystem alongside its YouTube and streaming presence. The label's 2026 releases continue its compilation series, with recent releases including Ninety9Lives 71: Critical Failure and the popular Ninety9Lives 99: Press Start.

How Ninety9Lives Operates

Ninety9Lives runs dedicated A&R from its Seattle headquarters. It operates an independent distribution network, with a presence on Beatport. The label's strength is its gaming-focused brand identity and its compilation series (numbered up to 99 and beyond), which provides a structured catalog for its roster. Its model combines the free-to-use creator licensing model with a gaming-focused brand, targeting the intersection of EDM and gaming culture. Its compilation releases showcase multiple artists per release, providing collaborative exposure.

Why It Matters for Independent Artists

If you make high-energy EDM for the gaming community (creators, streamers, and gamers), Ninety9Lives is a label specifically focused on that intersection. Its compilation series provides a structured pathway for appearing alongside established roster artists. Its Beatport distribution gives it a presence in the electronic music retail ecosystem. Its gaming-focused brand identity differentiates it from other creator-licensing EDM labels.

Drawbacks and Things to Consider

Gaming focus: Ninety9Lives focuses on gaming-focused EDM. Artists outside the gaming community may find it less relevant.
Compilation model: The compilation series means releases often feature multiple artists, which can dilute individual artist branding.
Electronic focus: Ninety9Lives signs EDM. Artists in other genres should look elsewhere.
Small operation: A Seattle-based independent operation has limited marketing bandwidth compared to larger EDM labels.