ATL Sync

ATL Sync is an Atlanta-based sync licensing company that connects independent artists with placement opportunities in film, television, commercials, and video games. The company curates a catalog rooted in Atlanta's music scene while representing creators globally. Its catalog includes artists like Lupe Fiasco, K Camp, and Young MC. Best suited for independent artists, particularly those in hip-hop, R&B, and pop, who want sync representation from an Atlanta-based team.

How ATL Sync Works

ATL Sync operates as a sync licensing company with strong ties to Atlanta's music community. The company was created by Ben Yonas, a Grammy and Latin Grammy-nominated music producer with over 20 years of experience.

The process works as follows:

1. Artist submission: Artists submit music through the ATL Sync website. The company accepts submissions from musicians globally, not just Atlanta-based artists.
2. Catalog review: The ATL Sync team reviews submissions for quality, sync suitability, and genre fit. Accepted tracks are added to the catalog.
3. Direct pitching: The team pitches tracks to music supervisors, ad agencies, and production companies. ATL Sync's Atlanta roots give it access to the city's deep talent pool and industry connections.
4. License clearance: ATL Sync handles licensing, clearance, and contracting for placements. The company works to simplify the clearance process for supervisors.
5. Local community focus: ATL Sync champions Atlanta's music scene by providing local artists with placement opportunities and publishing support. The company also operates Crosstown Sync, a Memphis-focused catalog, expanding its regional reach.
6. University connection: Al Thrash, a team member, is a Program Coordinator and Professor of Practice at Georgia State University. He launched MTM Standard, the school's first student-led record label and sync licensing company. ATL Sync is connected to the MTM Sync Meetup 2026 event at Georgia State, which features panels with music supervisors and industry professionals.

Real-World Example

A music supervisor needs an authentic hip-hop track for a streaming series set in Atlanta. They contact ATL Sync, which pitches several tracks from its catalog. The supervisor selects a track from an independent Atlanta artist. The sync fee for a 30-second use in a streaming drama typically ranges from $1,500 to $4,000. ATL Sync clears the license, and the artist receives their split of the fee within 30 to 60 days.

Why It Matters for Independent Artists

ATL Sync offers independent artists access to sync opportunities from a team embedded in Atlanta's music community. Atlanta is a global center for hip-hop, R&B, and pop, and ATL Sync leverages that position.

Consider these points:

• Atlanta music scene access: If you are an Atlanta-based artist, ATL Sync provides local representation with industry connections. If you are outside Atlanta, the company still accepts global submissions.
• Established artist catalog: Having artists like Lupe Fiasco and Young MC in the catalog gives ATL Sync credibility with supervisors. Your music sits alongside established names.
• Regional expansion: Through Crosstown Sync, ATL Sync also covers Memphis music. This regional approach gives supervisors access to distinct southern US sounds.
• Founder expertise: Ben Yonas brings 20 years of production experience and industry relationships. The team also includes Al Thrash, a veteran with BMG Distribution background who has worked with artists like Outkast, Britney Spears, and Usher. Al currently works at Thirty Tigers and has taught music business courses at Morehouse College, Spelman College, and Agnes Scott College. The team also includes a sync coordinator named Chris who handles the administrative side of music publishing.

Drawbacks / Things to Consider

• Newer company: ATL Sync is a relatively young company. Its catalog size and supervisor relationships may not yet match those of established agencies.
• Small team: ATL Sync operates with a small team. Active pitching capacity is limited compared to larger sync agencies with dedicated departments.
• Limited public information: The company does not publicly disclose its exact fee split, catalog size, or full client roster. You must contact them directly for specifics.
• Atlanta focus: While the company accepts global submissions, its industry connections are concentrated in Atlanta and the southern US. Artists in other regions may find better local representation elsewhere.
• No guaranteed placements: Being in the ATL Sync catalog does not guarantee sync placements. The team pitches actively, but placements depend on supervisor demand.

Related Resources

• Sync Licensing Companies Directory
• Sync License Glossary Term
• Sync Licensing for Independent Musicians: Complete Guide (2026) for a full overview of the sync industry
• How to Get Your First Sync License: Complete Guide for practical pitching advice
• Sync Licensing Companies vs Music Libraries to understand which model fits you
• Sync Licensing Fee Calculator to evaluate if a sync offer is fair
• Visit ATL Sync for submissions