Tracks & Fields

Tracks & Fields is a Berlin-based music intelligence and licensing company founded in 2008 that manages music end-to-end for global brands and advertising agencies. The company handles music strategy, cultural positioning, artist partnerships, rights management, licensing, production, and delivery. Tracks & Fields has managed more than EUR 100 million in music licensing and artist partnerships, working with over 75% of the world's top advertisers across offices in Berlin, London, Warsaw, and Tokyo.

How Tracks & Fields Works

Tracks & Fields operates as a full-service music partner for brands and agencies rather than a traditional production music library. The company's services cover the entire music workflow for advertising campaigns, films, and branded content:

1. Music Intelligence: Data-driven music strategy and cultural positioning to match brands with the right sound for their target audience. The company uses proprietary technology to analyze music trends and audience preferences.
2. Music Search and Clearance: Finding existing tracks that fit a creative brief, then handling all rights negotiations with publishers, labels, and master owners. The company leverages a global network of music owners to secure licenses at competitive rates.
3. Music Licensing: Executing licensing agreements for sync placements in advertising, film, TV, and digital media. The company manages rights documentation and ensures all clearances are properly tracked.
4. Custom Composition: Producing original music through a network of specialists who craft authentic tracks tailored to brand campaigns. The company works with composers, producers, and vocalists across genres.
5. Music Production and Sound Design: Full audio production including recording, mixing, and sound design for campaign films and branded content.

The company does not accept unsolicited artist submissions. Instead, composers and artists are engaged through the company's professional network and project-based commissions.

Real-World Example

A global automotive brand needs a famous hit song for a flagship campaign film. The creative team has an ambitious concept built around a specific track, but clearing the master and publishing rights involves multiple rights holders across territories.

Tracks & Fields takes over the entire process: researching rights ownership, negotiating with the record label and publisher, securing sync and master use licenses across all required territories, and managing the licensing budget. For a campaign using a top-40 hit across 20 territories for 2 years, licensing fees can range from EUR 50,000 to over EUR 500,000 depending on the song's popularity, the media spend, and the territories involved.

In 2026, Tracks & Fields handled music licensing and clearance for Mercedes-Benz's 140th anniversary campaign, securing the use of "A Sunday Kind of Love." The company also managed music clearance for Zalando's Spring/Summer 2026 campaign featuring the iconic track "Aserejé," and composed the original score for Xiaomi's Vision Gran Turismo campaign.

Why It Matters for Independent Artists

Tracks & Fields represents a different side of the sync licensing industry compared to production music libraries. The company works primarily with famous commercial music and custom commissions rather than catalog submissions. For independent artists, this means:

• Limited direct access: Tracks & Fields does not accept unsolicited submissions. Artists need to be part of the company's professional network or be represented by a publisher that the company approaches for clearance.
• High-value placements: When Tracks & Fields licenses your music, the fees tend to be substantial because the campaigns involve major global brands with significant media budgets. A single placement in a Mercedes-Benz or Nike campaign can generate more income than dozens of smaller sync deals.
• Custom composition opportunities: The company commissions original music for campaigns. Composers who build relationships with the Tracks & Fields team can secure recurring work on high-profile brand projects.
• Rights remain with you: Unlike some production music libraries that require rights transfer, Tracks & Fields negotiates sync licenses for specific uses. You retain ownership of your master and composition.

If you want to get on the radar of companies like Tracks & Fields, focus on building your profile through music supervision relationships and registering your works with a PRO. Read our guide on how to get your first sync license for a step-by-step approach.

Expansion in 2026

In May 2026, Tracks & Fields opened its London office and appointed Mark Mullooly as UK Managing Director. Mullooly previously served as business development director for Europe at Siegel+Gale. The expansion reflects growing demand from brands that need operational partners to manage increasingly complex music strategies across global campaigns.

The company now operates four offices across Europe and Asia:

• Berlin (headquarters): Founded 2008, managed by Christian Mix-Linzer and Steve Bartlik
• London: Opened 2026, led by Mark Mullooly
• Warsaw: Supporting Eastern European markets
• Tokyo: Supporting Asian markets

Recent 2026 campaigns include music licensing for the Zalando and DFB "Sowas von Ready" World Cup campaign, music production and sound design for the BMW 3 Series Edition Shadow campaign, and music clearance for Vodafone Czech's 20-year celebration campaign.

Use our sync licensing fee calculator to estimate potential earnings from brand campaign placements.

Related Resources

• How to License Music for Commercials and Ads - Understanding the advertising music licensing process
• Sync Licensing Companies vs Music Libraries - How companies like Tracks & Fields compare to catalog libraries
• Music Licensing Agreements: Types, Terms, and Red Flags - What to look for in sync deals
• Music Supervision Career Guide - How music supervisors work with licensing companies
• Tracks & Fields Official Website - Current case studies, services, and contact information