Proximity

United StatesFounded 2009

Proximity is an American YouTube channel and EDM distribution outlet founded in 2009, with 8.9 million YouTube subscribers (as of July 2026) and 5 billion total views across 2,241 videos. It describes itself as one of the largest outlets for distributing EDM in the world, with the tagline 'Your favorite music you haven't heard yet.' Proximity offers demo submissions through its website and operates a merchandise line. The channel primarily covers electronic music, music, and pop music.

Contact & HQ

Headquarters

United States

Ownership & Distribution

Label Type

Independent Label

Parent Company

Independently owned

Distribution

Independent distribution network

Additional Details

Genres

Electronic Dance MusicHousePopTrapFuture Bass

Signing Process

Proximity runs its own A&R. The channel accepts demo submissions through its website at demo.prxmusic.com. Proximity distributes EDM from a wide range of artists, focusing on music that fits its 'Your favorite music you haven't heard yet' tagline. The outlet is one of the largest for distributing EDM in the world.

Demo Policy

Open to demo submissions through demo.prxmusic.com.

Notable Artists

Various EDM artists (distribution outlet model)

Proximity is an American YouTube channel and EDM distribution outlet founded in 2009, with 8.9 million YouTube subscribers (as of July 2026) and 5 billion total views across 2,241 videos published over 17 years. It describes itself as one of the largest outlets for distributing EDM in the world, with the tagline "Your favorite music you haven't heard yet." Proximity offers demo submissions through its website at demo.prxmusic.com and operates a merchandise line. The channel primarily covers electronic music, music, and pop music. It is ranked number 605 on YouTube in the United States.

Proximity built its reputation as a YouTube-first EDM distribution outlet. Its 8.9 million subscribers and 5 billion total views make it one of the largest EDM-focused YouTube channels in the world. The channel's model is built around discovering and distributing new EDM from a wide range of artists, with a focus on music that fits its "Your favorite music you haven't heard yet" tagline. Its open demo submission policy (through demo.prxmusic.com) makes it more accessible than many EDM labels. The channel's 2,241 videos over 17 years show a consistent release cadence that has built its massive audience.

How Proximity Operates

Proximity runs dedicated A&R from its US base. It operates an independent distribution network, primarily through YouTube. The channel's strength is its massive YouTube audience (8.9 million subscribers, 5 billion total views) and its open demo submission policy. Its model is built around discovering and distributing new EDM, with a focus on music that fits its "Your favorite music you haven't heard yet" tagline. The channel operates a merchandise line at prxmusic.com, providing additional revenue beyond YouTube ad revenue.

Why It Matters for Independent Artists

If you make electronic dance music, Proximity is one of the largest EDM distribution outlets in the world, with 8.9 million YouTube subscribers and 5 billion total views. Its open demo submission policy (through demo.prxmusic.com) makes it one of the most accessible EDM outlets for new artists. Its YouTube-first model provides massive exposure for distributed tracks. Its merchandise line provides additional branding opportunities.

Drawbacks and Things to Consider

Distribution outlet model: Proximity operates as a distribution outlet rather than a traditional label, which means it may not provide the same level of artist development as a traditional label deal.
Electronic focus: Proximity distributes EDM. Artists in other genres should look elsewhere.
YouTube-first revenue: Proximity's model is built around YouTube, which means revenue is heavily tied to YouTube streaming and ad rates.
High volume: With 2,241 videos over 17 years, individual tracks may get limited sustained attention.