The Fillmore

The Fillmore is a historic music venue at 1805 Geary Boulevard in San Francisco, California. Originally opened in 1912 as the Fillmore Auditorium, it became legendary under promoter Bill Graham in the 1960s as the epicenter of the San Francisco psychedelic rock scene. The current capacity is 1,150 with general admission standing.

History and Cultural Significance

The Fillmore began as a dance hall in 1912. Its transformation into a music landmark started in 1965 when Bill Graham began promoting shows there. The venue hosted the Grateful Dead, Jefferson Airplane, Janis Joplin with Big Brother and the Holding Company, Jimi Hendrix, and The Doors during the original psychedelic era.

Graham closed the Fillmore in 1971 but reopened at the Geary Boulevard location in 1984. The venue has operated continuously since, now managed by Live Nation. The Fillmore's tradition of handing out free apples to concertgoers and displaying vintage concert posters on the walls continues today.

The poster art created for Fillmore shows by artists like Wes Wilson, Victor Moscoso, and Rick Griffin defined the visual language of 1960s counterculture. These posters remain collectible and are displayed throughout the venue.

Notable Events and Current Programming

The Fillmore hosts approximately 200 shows per year across rock, indie, hip-hop, and alternative genres. The venue operates as a general admission space with no reserved seating. Shows are typically all-ages unless noted otherwise.

Recent and upcoming 2026 performances include My Morning Jacket on October 4, 2026. The venue continues to book both established touring acts and emerging artists, maintaining its reputation as a career milestone venue for rock and indie bands.

The Fillmore also offers private event rentals for corporate functions, product launches, and parties. The venue's historic interior and central San Francisco location make it a popular choice for non-music events.

Why It Matters for Independent Artists

The Fillmore represents a specific tier in the live music ecosystem: the 1,000-capacity club. For independent and developing artists, playing a venue of this size signals a meaningful audience base. Most acts reaching The Fillmore have already built followings through smaller San Francisco venues like the Independent (500 capacity) or Brickhouse Music Hall.

Booking at The Fillmore goes through Live Nation's talent buying team. Artists typically need representation by a booking agent with an existing relationship with the venue. Independent artists without agency representation should focus on building draw at smaller venues first. Use our Tour Revenue Calculator to model earnings at different venue tiers.

The Fillmore's general admission format means artists keep the audience close to the stage. This creates an intimate atmosphere despite the 1,150 capacity. Bands that thrive here tend to have strong live performance skills and audience interaction.

Practical Information for Visitors

The Fillmore is located at 1805 Geary Blvd, San Francisco, CA 94115. There is no on-site parking. Public transit via Muni bus lines 38 and 38R stops nearby. The venue is general admission with no assigned seating. Doors typically open one hour before showtime. Check the official Fillmore website for the current show schedule and ticket information.

Related Resources

• Tour Revenue Calculator - Model earnings at different venue capacities
• How to Book Your First Tour - Booking strategy for independent artists
• 21 Ways Musicians Can Earn Income - Revenue streams including live performance