Concord Music Publishing Sync is the global synchronization licensing division of Concord Music Publishing, based in New York City with teams in the US, UK, Germany, and Australia. The division licenses Concord's catalog for film, TV, advertising, trailers, and gaming. The catalog includes works by Rodgers and Hammerstein, John Fogerty, Phil Collins, Genesis, and Robert Johnson. Best suited for music supervisors and creative directors seeking to license established catalog tracks for high-profile media placements.
How Concord Music Publishing Sync Works
Concord's sync division operates as a global team of 17 staff members across multiple territories. The division is led by Executive Vice President of Global Sync Brooke Primont, based in the New York City office.
The process works as follows:
- License requests: Music supervisors and creative directors submit sync license requests through the form on Concord's website. The licensing team responds with availability and fee quotes.
- Catalog pitching: Concord's sync team actively pitches catalog tracks for specific briefs. The team covers TV series, promos, trailers, sports media, advertising, and gaming.
- Catalog revitalization: The team creates remixes and covers of iconic Concord works to tailor them for modern sync placements. This approach makes older catalog tracks usable in contemporary contexts.
- Annual sync camp: Concord runs a sync camp in Nashville, now in its twelfth year. The camp hosts over 80 songwriters and several music supervisors for a week to create original music for all media.
- Global coordination: The US team covers Canada and Latin America. The London team, led by SVP Adam Gardiner, handles European territories. Sub-publishers cover remaining global markets.
Real-World Example
A music supervisor needs an 1980s rock track for the trailer of a major film. Concord's sync team pitches "Sister Christian" by Night Ranger from the Concord catalog. The trailer runs in theaters and online for 6 months. The sync fee for a trailer use of an established catalog track typically ranges from $15,000 to $50,000 depending on the film's budget and the term. Concord clears the publishing rights, and the supervisor separately clears the master rights with the record label.
In another example, Concord secured a Super Bowl ad placement for UberEats featuring Montell Jordan's "This Is How We Do It." Super Bowl ad sync fees for well-known tracks can exceed $100,000 for a 30-second national broadcast use.
Why It Matters for Independent Artists
Concord's sync division demonstrates how a large publisher operates at scale. The division's approach to catalog revitalization (creating remixes and covers of older works) offers a model for how independent artists can make their back catalog sync-ready.
Consider these points:
- Scale matters: Concord's 17-person global sync team can pitch across multiple territories simultaneously. Independent artists cannot match this reach alone. Partnering with a publisher of this scale requires a signed deal.
- Sync camps as a model: Concord's annual sync camp brings writers and supervisors together to create music for specific briefs. Independent artists can replicate this model on a smaller scale by organizing writing sessions around supervisor needs.
- Catalog revitalization: Creating new versions of older tracks extends their sync life. If you have a back catalog, consider recording updated versions, remixes, or covers to keep them pitch-ready.
- Genre diversity: Concord's catalog spans pop, rock, R&B, soul, classical, country, and jazz. This breadth allows the sync team to serve a wide range of briefs.
Drawbacks / Things to Consider
- Major publisher scale: Concord is a large company with a massive catalog. Independent artists signed to Concord may find their music competing for attention against iconic works by Phil Collins and John Fogerty.
- No open submission for publishing deals: You cannot submit music for a publishing deal through a public portal. Concord signs writers through industry relationships and A&R outreach.
- Licensing complexity: Licensing from Concord requires navigating a corporate structure. Response times may be slower than with boutique agencies.
- Sync camp access is limited: The annual sync camp in Nashville is invitation-only. Independent artists cannot simply sign up to attend.
- Fee transparency: Concord does not publicly disclose its fee structure for sync placements. All negotiations happen case by case.
Company Type and Licensing Model
Concord Music Publishing Sync is the synchronization licensing division of Concord Music Publishing, a global independent music publisher. It is not a production music library (which creates and owns original instrumental tracks) or a subscription platform. The division licenses existing copyrighted songs from Concord's publishing catalog for use in film, TV, advertising, trailers, and gaming.
The licensing model is per-placement and negotiated case by case. Each sync license is priced based on:
- Media type (film, TV, advertising, trailer, video game)
- Territory (worldwide, US only, specific regions)
- Term (perpetual, 1 year, 5 years)
- Usage duration (background, feature, theme)
- The prominence and commercial value of the specific song
Concord operates traditional publishing deals with signed writers. The company does not accept unsolicited submissions for publishing deals. In 2026, Concord announced a merger with BMG to create the world's largest independent music company, valued at approximately $14 billion. The combined entity operates under the BMG name with two divisions: BMG Publishing and Concord Records.
Catalog Size and Genre Coverage
Concord Music Publishing owns or administers more than 1,000,000 copyrighted musical works. The broader Concord catalog includes 1.3 million songs, compositions, sound recordings, films, plays, and musicals. The company supports more than 125,000 artists and songwriters globally.
Genre coverage spans nearly two centuries of music, including:
- Pop, rock, R&B, soul, and country
- Classical and theatrical works (Rodgers and Hammerstein, Leonard Bernstein)
- Jazz standards
- Contemporary hits (Daft Punk, Denzel Curry, Jacob Collier, Tyla)
The catalog includes works by Rodgers and Hammerstein, John Fogerty, Phil Collins, Genesis, Robert Johnson, Creedence Clearwater Revival, R.E.M., Daddy Yankee, and Imagine Dragons. Concord's roster includes The 1975, Omar Apollo, Cautious Clay, Jacob Collier, Denzel Curry, Daft Punk, Russell Dickerson, Duff McKagan, Lori McKenna, and Tyla.
Client Base
Concord's sync division serves music supervisors, creative directors, and brands seeking to license established catalog tracks:
- Streaming services: Netflix, HBO, Apple, Hulu
- Brands and advertisers: UberEats (Super Bowl ad featuring Montell Jordan's "This Is How We Do It")
- Video game publishers: VALORANT (ericdoa's track placement), Xbox, Microsoft
- Film studios and trailer houses: Movie trailer for "Air" featuring "Sister Christian" by Night Ranger
- TV networks: Series placements, promos, and sports media
- Advertising agencies: Global campaigns for Fortune 100 brands
How Concord Pays Artists
Concord operates as a traditional music publisher. Payment structures for signed writers:
- Sync fee split: When a sync license is placed, the sync fee is typically split between the publisher and the writer. Standard publishing deals allocate 50% to the publisher and 50% to the writer, though exact splits vary by contract.
- Performance royalties: When catalog tracks are broadcast on TV, radio, or performed publicly, performance royalties are collected by PROs (ASCAP, BMI, GMR, PRS, GEMA). The publisher receives the publisher's share and the writer receives the writer's share, distributed by the PRO.
- Mechanical royalties: When catalog songs are reproduced (streams, downloads, physical media), mechanical royalties are collected and distributed per statutory or negotiated rates.
- No open submission: Concord does not accept unsolicited material for publishing deals. Writers must be signed through industry relationships, A&R outreach, or representation by a manager or attorney.
- Sync camp access: Concord runs an annual sync camp in Nashville (now in its twelfth year) hosting over 80 songwriters and several music supervisors. This is invitation-only and not open to the public.
- Catalog revitalization: The sync team creates remixes and covers of iconic Concord works to make older catalog tracks usable in modern placements. Writers of the original compositions receive their contractual share of any resulting sync fees.
Comparison: Concord Music Publishing Sync vs Other Music Publisher Sync Divisions
| Feature | Concord Music Publishing Sync | Sony Music Publishing Sync | Universal Music Publishing Sync | Warner Chappell Sync | BMG Production Music |
|---|---|---|---|---|---|
| Company type | Music publisher sync division | Music publisher sync division | Music publisher sync division | Music publisher sync division | Production music and publishing |
| Catalog size | 1,000,000+ works | 5,000,000+ works | 3,000,000+ works | 1,400,000+ works | 1,000,000+ tracks |
| Pricing model | Per-placement, negotiated | Per-placement, negotiated | Per-placement, negotiated | Per-placement, negotiated | Per-use and blanket licenses |
| Exclusivity | Signed publishing deals | Signed publishing deals | Signed publishing deals | Signed publishing deals | Full rights assignment |
| Writer payout | 50/50 sync split (typical) | 50/50 sync split (typical) | 50/50 sync split (typical) | 50/50 sync split (typical) | Varies by library |
| Open submissions | No | No | No | No | Varies by library |
| Global team size | 17 staff | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
Videos
Panel discussion on navigating music licensing and placements featuring Brooke Primont, EVP of Global Sync at Concord Music Publishing, alongside industry professionals from Hipgnosis and Racket Club:
Analysis of the 2026 BMG and Concord merger creating the world's largest independent music company, valued at $14 billion with a catalog of 1.3 million works:
Similar Sync Licensing Companies
- Sony Music Publishing Sync - Sony's sync licensing division with 5,000,000+ works
- Universal Music Publishing Sync - Universal's sync licensing division with 3,000,000+ works
- Warner Chappell Sync - Warner Chappell's sync licensing division with 1,400,000+ works
- BMG Production Music - BMG's production music division (now merged with Concord)
- Cherry Lane Music - Music publishing and sync licensing company
- Chrysalis Music - Music publishing catalog with sync licensing operations
- Nettwerk Music Group - Independent music publishing and sync licensing
Related Resources
- Sync Licensing Companies Directory
- Sync License Glossary Term
- Visit Concord Licensing for license requests
