300 Entertainment

300 Entertainment is a Warner Music Group imprint, now operating as part of Atlantic Music Group. It was founded in 2012 by Lyor Cohen, Kevin Liles, Todd Moscowitz, and Roger Gold as an independent-minded label within a major distribution framework. 300 built the careers of Young Thug, Megan Thee Stallion, and Gunna, and focuses on hip-hop, R&B, and pop. It also operates 300 Studios for film and television content.

300 was acquired by WMG and integrated into Atlantic Music Group. Its identity is built on a modern, streaming-first approach to hip-hop artist development. The label has been unusually successful at breaking rap artists in the 2010s and 2020s, with Megan Thee Stallion becoming one of the biggest rappers in the world under its guidance.

How 300 Operates

300 runs dedicated A&R for hip-hop and R&B within Atlantic Music Group's infrastructure. It uses WMG's global distribution but maintains a distinct culture rooted in its founders' Def Jam lineage (Lyor Cohen and Kevin Liles both came from Def Jam). 300 Studios extends the brand into visual content.

Why It Matters for Independent Artists

For hip-hop artists, 300 is one of the most effective modern rap labels. Its track record with Young Thug, Megan Thee Stallion, and Gunna shows it understands streaming-era rap marketing. Its integration into Atlantic Music Group gives it major distribution while preserving a specialist culture.

Drawbacks and Things to Consider

• Master ownership: 300 (via WMG) owns your masters under a standard deal.
• Integration into Atlantic: 300 no longer operates as a fully independent entity. Strategy is now coordinated with Atlantic Music Group.
• No unsolicited demos: You need representation or an A&R relationship.
• Hip-hop focus: Artists outside rap and R&B should look elsewhere in WMG.

Related Resources

• Record Label Contracts Explained - What a 300 deal contains
• How to Get a Record Deal in 2026 - Building traction in hip-hop
• Music Royalty Splits Guide - Split sheets before signing
• Atlantic Records - 300's parent group anchor
• 300 Entertainment Official Site - Roster and news